HUMAN FACTORY

Human Factory installation critically examines the complex interplay between consumerism, identity, and the human condition within the mass production cycle. As the first part of the Oasis project, it serves as an allegory for how individuals are shaped, commodified, and consumed in a consumer-driven society. Integrating 3D design, VFX animation in Autodesk 3ds Max, and narrative storytelling, the work investigates how industrial systems and advertising influence our desires and sense of self. At the core of Human Factory is a symbolic journey depicting humans trapped in the cycle of mass production, juxtaposed with the very products they create. This contrast evokes catharsis while highlighting the dehumanizing nature of mass production, emphasizing the emotional and existential toll of reducing individuals to commodities. As these figures progress through the stages of a fictional factory, they adopt iconic poses mirroring Auguste Rodin’s The Thinker. These poses symbolize humanism and intellectualism, reflecting ideals of individuality and contemplation before societal forces manipulate the figures at the ‘media altar.’ The factory, though industrial in form, serves as a metaphor for societal systems that define and reshape human identity. The individuals undergo a physical and symbolic transformation, illustrating the dual nature of consumption where one becomes the consumer and the consumed.